3:50pm - 4:15pm The Future of Search - Google
Thursday Feb 7 - iMax Theatre
Ian will be sharing the latest thought leadership from Google on "The Future of Search". People's search habits and expectations are changing, so is the way technology is helping us in our every day life. As marketers, we won’t succeed unless we’re actually delivering the kind of profound "helpfulness" that’s now possible. The future of marketing is about understanding technology in empowering brands to deliver the "helpfulness" in the moments that matter.